3 Intriguing Magazine Ads

  Discover Card ad

The simplicity of this ad was the first thing I noticed when I flipped to this page in

            the Time Magazine. The use of the credit card to replace the dot of the exclamation

            mark is very clever. It generates a lot of attention toward the credit card and how the

            upright portion of the exclamation mark draws the consumer toward the card that is

located toward the bottom of the page. The white text to the right of the exclamation mark doesn’t interfere with the overall observation of the ad, because of the exclamation mark being bold and white. The only slightly flashy use of color is the gradient orange background that seems to make the exclamation mark glow ever so

slightly, but that is still not main attraction of the ad. The hierarchy of the ad starts with the exclamation mark, then the card, and then the remaining text on the ad.

2.      Audi connect ad

The use of the universal icon for Wifi internet is the first thing one would notice,

especially since it’s in a bright red color. The large size and placement of the Wifi icon above the Audi vehicle’s roof is easily understood that the vehicle itself is a Wifi hotspot. After one sees the bright red icon and the vehicle the text on the other portions of the ad then come into play since they are secondary in the hierarchy of this ad; the icon and the vehicle being the primaries. All of this placed on a white background makes for a clean ad.

3.      2012 Cadillac CTS-V Coupe ad

The large two page spread and the black background of the ad draws the viewer

toward the center of the ad where an image of the CTS-V coupe is parked with a welcoming opened driver side door. The slogan seen at the top right of the ad “It’s the BEST OF HIDING PLACES. It’s the worst of hiding places” is simply stating you can hide yourself inside the extravagantly appointed cockpit, but the mere presence of such a gorgeous vehicle simply will break necks going down a busy downtown street. And lastly, the gentlemen dressed nicely in business attires addresses that this vehicle is not your simple boy racer Honda Civic Si; this vehicle is for the “man”.